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New Richie Kotzen Signature RK50 Victory Amplifier Released!

Initially teased in February 2017 by a sneaky picture on his Instagram (below), the guitar/vocal powerhouse has finally released his long awaited new signature amplifier and boy is it cool! The Victory RK50 came about through Richie’s longstanding friendship with Victory Amplifier Designer Martin Kidd (who originally designed Richie’s old Cornford Signature Amp way back when) and it packs lots … Continue reading

Boss & JHS Pedals join forces to create the ANGRY DRIVER JB-2!

If you are familiar with the Sweet Tea pedal from JHS you will know that the Angry Charlie Distortion works great with an additional overdrive. Adding an overdrive before or after this pedal can give you a wide variety of “useable” tones that will keep you tweaking for hours. But what other pedals work well with the Angry Charlie? JHS and … Continue reading

Orange release new Fuzz and Drive pedals

Renowned amplifier manufacturers Orange have released two brand new pedals; the Fur Coat Fuzz and the Getaway Driver! The Fur Coat is based on vintage fuzz pedals of the ’70s era. Features include an adjustable octave control, true bypass, and low power consumption. Here’s what Orange have to say: “The Orange Fur Coat Fuzz is loosely based on the old … Continue reading

Release your inner Guthrie…

Guthrie Govan Signature Model has arrived! And it’s lovely. Whether it’s his Solo work, the Aristocrats, Steven Wilson, Hans Zimmer, Asia or any other project, the majority of the guitar playing world is aware of Guthrie Govan and his talents on the electric guitar. Guthrie has a reputation for being humble and refined, tastefully embellishing his music and that of … Continue reading

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MONO announce new Pedalboards and Cases 2.0 Collection

MONO, the established manufacturers of professional quality instrument cases and bags, have announced their latest venture into the world of pedalboards!  These are likely to compete with products from Pedaltrain, who are one of the leading innovators in this field. Sleek, light and durable, each pedalboard is cut from a single piece of anodized aluminium, which maintains strength without adding … Continue reading

Friedman Vintage-T guitars Inbound

We are eagerly anticipating the arrival of two brand new Friedman Vintage-T’s to Sound Affects Premier! With one Trans Red Vintage-T already sitting proudly in our showroom, we have one in Vintage Blonde, and another in Double Burst coming to keep it company. These guitars were designed by Dave Friedman, in partnership with Grover Jackson, the man behind Jackson Guitars. … Continue reading

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Boss announce 40th Anniversary Compact Pedal Box Set

It has now been 40 years since Boss released their first pedal and after four decades of innovation guitarists around the world still support the brand and often seek some of the rarities from the past that have been discontinued. To celebrate their 40th anniversary Boss have announced a box set containing three very rare pedals, remade to their original … Continue reading

Akai Headrush Pedalboard – In-Stock Now

We’ve been quite excited about these arriving…And it’s now in-stock! New from Akai, this is the Headrush Pedalboard. The multi-effects unit contains a number of vintage and modern amplifiers and array of high quality effects which are easily accessible by the board’s integrated colour touchscreen. Not only is the Akai Headrush fully-equipped to accommodate all genres of styles, further features … Continue reading

Roland announce NEW Analog Synth Sound Module SE-02

That’s right, Roland have finally added an Analog synth to their arsenal of sound modules. Like the previous boutique sound modules, the SE-02 is compact and can be used with the K-25m keyboard as well as other MIDI devices. Available from September, the SE-02 is sure to become the most popular Synthesizer Sound Module from Roland so far. What Roland … Continue reading

PRS John Mayer Super Eagle II Announced

There were rumblings and rumours but now we can officially reveal that the PRS Private Stock Super Eagle II is available to Pre Order! Some minor tweaks have been made to the spec from the original Super Eagle, with African Blackwood being used on the fingerboard and headstock veneer. More obviously you can see this model is finished in a gorgeous … Continue reading

PRS Private Stock Super Eagle II