Release your inner Guthrie…

Guthrie Govan Signature Model has arrived! And it’s lovely. Whether it’s his Solo work, the Aristocrats, Steven Wilson, Hans Zimmer, Asia or any other project, the majority of the guitar playing world is aware of Guthrie Govan and his talents on the electric guitar. Guthrie has a reputation for being humble and refined, tastefully embellishing his music and that of … Continue reading

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Friedman Vintage-T guitars Inbound

We are eagerly anticipating the arrival of two brand new Friedman Vintage-T’s to Sound Affects Premier! With one Trans Red Vintage-T already sitting proudly in our showroom, we have one in Vintage Blonde, and another in Double Burst coming to keep it company. These guitars were designed by Dave Friedman, in partnership with Grover Jackson, the man behind Jackson Guitars. … Continue reading

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Come and CE what’s just arrived with us from PRS…

Sorry. . . I like puns. . . . Moving on! We’ve had some new arrivals from PRS which have landed in-store. January always prompts the imagination of musicians and gear lovers with the Winter NAMM show in Anaheim, California, which sees the biggest brands in the guitar and technology industry unveiling their exciting and interesting new releases for the … Continue reading