The Model 660/12 features a charactered Maple cutaway body based on an innovative design from the 1950's. A Rosewood fingerboard is punctuated beautifully with triangular pearloid inlay markers, while the maple double bound neck and body are solid through and through. Rickenbacker's trademark "checkered" black and white binding set off the body, while white binding graces the neck. The 660 is electronically engineered to the exacting standards of the vintage reissue series, complete with Rickenbacker's own vintage reissue-type pickups.
Adolph Rickenbacker founded Rickenbacker with two partners in 1932. The company was originally named Ro-Pat-In then in 1934, renamed to the more logical Electro String instrument corporation. The name "Rickenbacker " was also added to the head stock this year. Electro String sold a series of frying pan, lap steels and Electro Spanish guitars. In 1953 Rickenbacker sold the company to Francis Cary Hall. In 1957 Rickenbacker introduced the Combo 650 and the Combo 850 which utilized a sweeping crescent shape.
In 1958 Rickenbacker introduced the thin hollow body designs completing the design elements we recognize today. One of the interesting things about Rickenbacker guitars is that the deluxe models (starting in 1960) featured and extra jack with "Rick-O-Sound" which divided the signal from the neck and bridge pickups allowing each signal to be fed to a different amp. In 1964 Rickenbacker added 12 string models to their line, John Lennon and George Harrison of the Beatles were early customers. By 1965 the distribution company was finally renamed "Rickenbacker Inc. and today it is known as Rickenbacker International Corporation or RIC.
We Welcome Part Exchange
We welcome part exchanges on items over £500. We realise that sometimes you need to “move something on” to get your new guitar. We give fair prices and once agreed we stick to them. The only thing we ask is that you accurately describe your guitar. We have plenty of happy customers from our part exchange scheme.
How it works – If you are local, you can simply call in. If you are not local we will assess your guitar and give you a valuation via phone/e-mail (we may ask for pictures). Once the price is agreed, we always stick to it, and your new guitar will be removed from the market so the deal can be concluded.
You can either send us your guitar, or we can use our courier to pick up for a small charge (UK only). Once the guitar is with us and any balance is paid we can dispatch your new guitar.
Need to know more? Just e-mail us at: email@example.com or call us on 01695-570023